International supermodel Coco Rocha is taking over Australian label sass & bide.
Coco will be their number one social media guru and guide for the newest collection 'The Take Over'.
After a long #guesswho #whoistakingover twitter campaign (which had me ready to scream with anticipation) Coco is finally ready to start tweeting, posting, uploading, instagramming and everything else in between (probably not MySpace or MSN.... those ships have sailed).
Heidi and Sarah Jane have done well on this one - bonus street cred to sass & bide.
From London street market beginnings to taking over the world (the fashion world that is) it doesn't get more exciting than this for Australian fashion.
Perfect timing with the Australia Day weekend might I add?
(images sourced Vogue Australia)